I got contacted by Positive Headspace, an instagram account devoted to the promotion of positive thinking. They invited me to make a series of 21 illustrations, to be posted on their account 3 times daily for a week straight.
My intention was to have fun while questioning this growing culture of positive thinking. Is positive thinking, really thinking? I made a series of illustrations that mock the world of positivity a bit. If ‘everything is love’, can a joke about it be loved too?
They we’re excited at the Positive Headquarters in London, yet a little scared for the response of their followers. But they were curious, and had the balls to start posting. After the first post, they lost hundreds of followers. After a second post, another bunch of lightlovers left the IG account. They decided not to post the rest of the series.
As much as I was a lil disappointed, I was not that surprised, and it kinda proved my point: Don’t preach anything other than positivity to the converted. Even tho I often read ‘Don’t take life to serious’ on these happy pages, there’s simple no interest in complex thinking, just the positive. Let’s go beyond the Positive!
Here’s a selection of the series.