ESQ Advocaten

Copy that shocks a bit.
Design that jumps a bit.
And a hot cup of coffee.

Dutch law firm ESQ, contacted me to discuss a new ad campaign.

The goal: Get locals to know about their latest legal office.
The approach: A series of printed flyers to be included in the local advertisement-booklets that are delivered in the area each week. We changed the copy each week, but kept the format the same, so after a while people started recognizing the design.