For an explosion of flavor, a sweet vibe and literally the coolest drinks in Mexico you gotta be at Josephine’s. Depending where you are in Mexico, you might have to drive 15+ hours, but the Buenas Bebidas are totally worth the trip! Late 2015 I was invited by Josephine’s (a specialty drinks café in San Miguel de Allende, Mexico) to help setup a vibrant, playful yet clean and professional brand. It’s the biggest project I ever took on. The brief was to translate the crack cocaine drinks and products they sell, and turn them into a visual language. We started from scratch – logo’s, murals, ads, products, menus, some hilarious meme’s – the list of design work goes on. Stay up to date on their latest ventures here by following @josephines.mx and if you ever make it down to the dessert mountains of Mexico, make sure to try the Mint Chip or the Matcha frappé!